Start a movement.
Build a tribe.
MascotMe helps businesses create something people want to belong to — with earned status, symbols, rituals, game-day moments and a bigger mission.
Not just marketing. Identity. Pride. Momentum.
How a business becomes a movement.
FOLLOWER
TRIBE
It's about what people do when they feel part of something.
They show up. They participate. They wear the symbol. They know the ritual. They bring other people in. They care whether the tribe wins.
The first follower changes everything.
Derek Sivers' famous short TED lesson shows why visible followers change everything.
How to Start a Movement
Watch the official Derek Sivers talk →
What would the first followers of YOUR business look like?
That's the question behind a TRIBE Blueprint. Not “How do we get more followers?” but “What can we build that makes people proud to be one?”
What would make someone proud to say:
“I was one of the first.”
Ordinary business vs. business with a movement.
No fake before/after photos. Just the actual difference in what customers feel and do.
People buy. Then leave.
- ×Customers are mostly price- or convenience-driven.
- ×There is little status, ritual or identity.
- ×Nothing meaningful is earned.
- ×People rarely talk about being “part of” the business.
- ×The brand is a place to buy from, not a group to belong to.
People belong. Then recruit.
- ✓Members have an identity and language.
- ✓Status is earned, not handed out.
- ✓Symbols make belonging visible.
- ✓Rituals and Game Day create anticipation.
- ✓The mission gives people something worth defending.
Six things people naturally rally around.
The structure stays consistent. The actual culture is built specifically around the business.
Who do I become?
A team name, insider language or member identity.
What can I earn?
Status that matters because it cannot simply be bought.
How does the world know?
A card, number, patch, pin, jacket, mark or object.
What do we keep doing?
Repeated behaviors that become tradition.
What do we go nuts for?
The event, drop, ceremony or challenge members anticipate.
What do we stand for?
A belief, purpose or cause larger than buying.
Things people want to earn, show and talk about.
This is not a template and not what every client receives. Your tribe system would be completely different because it starts with your customers, your culture and your opportunity.
FIRST FOLLOWER #017
Earned founding-member number.
FOUNDING MEMBERIRON NIGHT
A quarterly ceremony, challenge and celebration.
NO ONE TRAINS ALONE.
A belief members can actually live out.
Your TRIBE Blueprint.
For $20, we study your business and build a custom TRIBE Blueprint around what people could genuinely rally around.
We map out your strongest tribe direction across identity, achievement, symbol, ritual, Game Day and mission — then turn it into specific Movement Starters you could actually launch.
You keep it. No subscription. No obligation.
Build My $20 TRIBE Blueprint →What's inside
The 90-Day Tribe Launch.
The Blueprint designs the tribe. The launch begins making it real.
Name It. Start It.
Define identity, ranks, symbols, first followers and launch materials.
Make It Visible.
Recognition, earned artifacts, rituals and real participant stories.
Create Game Day.
Launch the event, challenge, mission or milestone people anticipate.
$99/month for exactly your first 3 months. Starting with Month 4, $299/month ongoing. Month-to-month. Cancel anytime.
Start the 90-Day Tribe Launch →What could people want to belong to around your business?
Tell us who you are. We'll study your business and show you one Movement Starter worth considering. No charge. No obligation.